CAMKIDS，青少年戶外的倡導(dǎo)者，個(gè)進(jìn)入青少年戶外市場的品牌。自2009年創(chuàng)立以來，CAMKIDS致力于推進(jìn)戶外運(yùn)動(dòng)在，特別是青少年范圍內(nèi)的發(fā)展，以其“與愛同行”的成長理念、的設(shè)計(jì)、的品質(zhì)和的服務(wù)贏得消費(fèi)者青睞。

　　CAMKIDS，是Camp Above Mountain的英文縮寫，意即山巔之上的營地，代表著一種不斷向上攀登的戶外精神，以及勇敢進(jìn)取的品牌格言。CAMKIDS不僅是一個(gè)品牌，更是一種健康、的生活方式。引導(dǎo)青少年輕松舒適的享受生活，貼近自然。

　　CAMKIDS產(chǎn)品系列完整，能同時(shí)滿足戶外愛好者對戶外鞋、服裝、配件的消費(fèi)需求，產(chǎn)品風(fēng)格具有強(qiáng)烈的戶外風(fēng)格。憑借時(shí)尚的設(shè)計(jì)走向，優(yōu)異的質(zhì)量，高價(jià)值的戶外科技功能、出色的穿著表現(xiàn)為實(shí)力標(biāo)桿，CAMKIDS現(xiàn)已穩(wěn)居青少年戶外運(yùn)動(dòng)市場品牌。

　　CAMKIDS品牌足跡遍布全國，在各大城市的大型商場、中心商業(yè)區(qū)安營扎寨，成為青少年選購戶外裝備的基地。CAMKIDS擁有青少年戶外行業(yè)規(guī)模的營銷網(wǎng)絡(luò)，市場覆蓋全國27個(gè)省(市、區(qū))、200個(gè)大中級(jí)城市。通過致力于終端形象的建設(shè)、管理和升級(jí)，當(dāng)前終端專賣體系已經(jīng)成為CAMKIDS價(jià)值的品牌資產(chǎn)。

　　發(fā)展至今，Camkids青少年戶外裝備品牌已先后榮獲“鞋服品牌新銳店”、“童鞋品牌”、“2011年度市場童鞋品牌15強(qiáng)”、“亞洲品牌500強(qiáng)”、“2011年度青少年戶外運(yùn)動(dòng)鞋類商品銷售”、 “2012年度青少年戶外運(yùn)動(dòng)鞋類商品銷售”、“2012消費(fèi)者信賴品牌”等諸多榮譽(yù)，同時(shí)通過全程贊助“第七屆山地戶外公開賽”等賽事活動(dòng)，為推動(dòng)青少年戶外運(yùn)動(dòng)在進(jìn)一步發(fā)展貢獻(xiàn)自己的力量。

　　All of the Group’s domestic market products are sold under the brand ‘Camkids’, which is an established and recognisable brand. In 2010, Camkids was awarded as one of the top ten children’s shoe brands at the China Shoe Industry Summit Forum and was recently recognised as one of the top 500 brands in Asia.

　　The Group’s target market is the children and teenager outdoor wear and equipment market. The Camkids brand aims to encourage its target market to ‘discover the joy of sports’ as well as embrace the fun which the ‘great outdoors’ offers them. Camkids has been one of the top domestic brands for children and teenagers outdoor wear in China due to its wide range of products, stylish design and the high quality and numerous technical functions of it’s clothes and equipment.

　　Camkids focuses its brand at the mid and high end markets and on Chinese tier 1 and tier 2 cities supplemented by tier 3 cities and the surrounding markets. In so doing, the Group is targeting mid-high earners.

　　The Group holds five patents specifically on children and teenagers’ outdoor footwear and the combination of brand strategy and technology qualifications has been rewarded with impressive market performance.